Skip to main content
PurposeLab
30-day program

From raw idea to investor-ready.

Four focused weeks. One live Zoom each week. Structured check-ins every two days. No momentum lost.

4 live Zoom sessions
Check-in every 2 days
Async fieldwork & builds
01

Strategic Clarity

You leave Week 1 knowing exactly what you're building, who it's for, and why you'll win. Clarity replaces ambiguity.

Positioning one-pager
Live Zoom — Week 01

Kickoff: Market structure & positioning workshop

Meet your cohort. Pressure-test your idea. Understand the competitive landscape together.

2 hours
Full cohort

Agenda

0:00
Founder introductions — 60-second idea pitches
0:30
Market structure mapping — finding white space
1:10
Customer discovery briefing — interview framework
1:40
Week 1 commitments and expectations

Async work this week

1

Customer discovery interviews

Minimum 3 interviews. Record key quotes and surprises.

D2–D3
2

Competitive landscape map

Document competitors and your white space.

D3–D4
3

Draft positioning one-pager

Problem, solution, ICP, unfair advantage.

D5–D7

Structured check-ins

You fill this form every 2 days. Your advisor responds within 24 hours.

Q1 What did you ship since your last check-in?

Be specific — actions and outputs.

Q2 What surprised you this week?

One key insight or customer quote.

Q3 What's blocking you right now?

The honest answer. This is where advisors help.

Day 3
Day 5
Day 7

End of week 01 — you have

Positioning one-pager — problem, solution, ICP, unfair advantage

Competitive landscape map with your white space identified

3+ customer interview notes with advisor feedback

Ready to start building?

Apply to the incubation program and join the next cohort.

Apply now