Research & Insights
Our work is grounded in rigorous research from cognitive science, behavioral economics, brand strategy, institutional design, and living-systems thinking. We don't apply theory without testing it in the real world.
Standing on the shoulders of giants
Our frameworks are informed by established traditions across multiple disciplines, without losing the rigor to actually execute.
Behavioral Economics
Inspired by Kahneman & Tversky
- Decision hygiene
- Signal vs noise
- Brand positioning clarity
Systems & Complexity
Inspired by Donella Meadows
- Systems mapping
- Resilience logic
- Messaging architecture
Institutional Design
Inspired by Elinor Ostrom
- Governance protocols
- Coordination
- Stakeholder alignment
Living Systems
Inspired by regenerative design
- Ecological metrics
- Regenerative alignment
- Brand authenticity
How humans actually think and decide
We integrate insights from cognitive psychology, neuroscience, and behavioral economics to design decision systems that work with human nature, not against it. Better decisions come from understanding how attention works, how biases operate, and how groups can be structured to think more clearly together.
Regenerative alignment, not extraction
Organizations are living systems. We design frameworks that shift operations from extraction (maximize output, externalize costs) to regeneration (build resilience, strengthen relationships, restore ecosystems). This isn't just ethics—it's better business.
Theory tested in the real world
We constantly test our frameworks through real engagements. Every client project is also a research opportunity—we learn what works, what fails, and how to adapt frameworks to different contexts and scales.
Hospitality Transformation
Rebranding and operational redesign for boutique hospitality groups.
Institutional Operations
Decision and procurement systems for complex organizations.
Founder & Creative Teams
Decision clarity and culture design for studios and founders.