Pricing
Transparent pricing, real outcomes
Start for free with a full SignalMap analysis. Scale to full CoherenceOS implementation when you are ready.
Free
Run a SignalMap analysis and get your strategy score.
- 1 SignalMap analysis
- AI strategy score
- 6 insight modules
- Tool recommendations
- Access to AI Advisor (5 messages)
Strategy Brief
AI-generated strategic diagnosis. One comprehensive analysis + PDF export.
- 1 SignalMap analysis (one-time)
- Full AI strategic diagnosis
- 6 insight modules
- Tool recommendations
- PDF report export
- Upgrade path to monthly plans
Founder Intelligence
Unlimited analyses, full AI Advisor access, and monthly intelligence briefs.
- Unlimited SignalMap analyses
- Full AI Advisor access
- Save and compare analyses
- Monthly strategy briefs
- Frameworks directory
- Priority email support
- 14-day free trial
CoherenceOS Pro
Full platform access plus guided CoherenceOS module implementation.
- Everything in Founder Intelligence
- DecisionKit module (full access)
- MemoryLayer protocol
- AdaptiveLoop system
- Monthly advisor call
- SignalMap deep-dive sessions
- 14-day free trial
Enterprise
Full organizational implementation with a dedicated Purpose Lab team.
- Everything in CoherenceOS Pro
- On-site or virtual workshops
- Custom framework development
- Team training and onboarding
- Quarterly reviews
- White-label options
- SLA support
Common questions
What is a SignalMap?
SignalMap is Purpose Lab's proprietary 5-dimension analysis that maps your strategic coherence across market opportunity, competitive positioning, growth levers, risk, and go-to-market. It produces a 1-100 coherence score and a detailed action plan.
Can I cancel anytime?
Yes. Monthly plans can be cancelled at any time with no penalty. You keep access until the end of your billing period.
What is CoherenceOS?
CoherenceOS is Purpose Lab's operational framework for organizational alignment. It consists of four modules: SignalMap (strategic sensing), DecisionKit (decision hygiene), MemoryLayer (institutional memory), and AdaptiveLoop (continuous improvement).
Is the AI Advisor actually useful for strategic decisions?
The advisor is trained on Purpose Lab's full methodology, frameworks, and strategic approach. It is genuinely useful for working through positioning, GTM, and decision challenges. It is not a substitute for a dedicated strategy engagement.
Start with a free SignalMap analysis
No credit card required. Takes 5 minutes. Get a scored strategic analysis with recommendations.
Run my analysis