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PurposeLab
Startup Incubation Program

Turn ideas into real companies

A selective 4-week program for ambitious founders to go from idea to investor-ready venture. Gain strategic clarity, brand architecture, go-to-market direction, and community support.

Rs 25,000 per founder. Plus, 3 free spots are available for Nepali founders with promising ideas.

4
Weeks to launch
15
Max per cohort
3
Free spots for Nepali founders
24h
Response time
Featured Founders

Meet the founders building with us

Building

Soma Wellness Studio

Redefining wellness through coherence

Growth

Pour

Beverage innovation meets strategy

Launch

Adventure Temple

Experience design at scale

Pre-launch

Genie in the box

AI-powered creativity platform

What's Included

Comprehensive founder infrastructure

Strategic Clarity

Market positioning, competitive analysis, unfair advantage identification

Brand Architecture

Visual identity, narrative design, go-to-market messaging

Live Website

Custom site built and deployed during the program

Launch Strategy

90-day roadmap, customer acquisition plan, KPI tracking

Advisor Access

Monthly office hours with experienced founders and operators

Founder Community

Peer network, investor introductions, ongoing support

Timeline

How the 4-week sprint works

1

Foundation

Strategic clarity and market positioning

2

Brand

Identity, messaging, visual system

3

Build

Website development and launch prep

4

Launch

Go live, gather feedback, iterate

4-Week Curriculum

What you'll build each week

A structured journey from strategic clarity to execution readiness. Every week builds toward a specific outcome.

Week 1

Strategic Clarity

Define mission, market, and positioning. Establish the foundation for everything ahead.

3 zoom zoom sessions
5 async async tasks
Week 2

Brand Architecture

Build identity system. Design visual language and brand guidelines.

3 zoom zoom sessions
6 async async tasks
Week 3

Go-to-Market Strategy

Plan launch sequence. Design messaging, channels, and metrics.

2 zoom zoom sessions
7 async async tasks
Week 4

Launch & Scale

Execute strategy. Finalize deliverables and establish velocity.

2 zoom zoom sessions
4 async async tasks

See the complete curriculum with daily breakdowns, check-in cadence, and deliverables for each week.

View full curriculum
SPECIAL OFFER

3 free spots for Nepali founders and ideas

We're investing in Nepali entrepreneurship. If you're based in Nepal or building for Nepal, you can apply for a free spot in the next cohort.

Standard Price
Rs 25,000
per founder
Free Spots
Rs 0
For 3 Nepali founders
Cohort of 10-15 founders
Live workshops and office hours
Website included
Investor introductions
6 months community access
Is This For You?

Who should apply

We're looking for founders committed to building something meaningful, not just profitable.

You have a clear mission

Your idea solves a real problem or creates genuine value. You can articulate why it matters.

You're ready to move fast

You have time and energy to invest in a 4-week intensive. You're ready to ship and iterate.

You're open to feedback

You want strategic guidance and aren't wedded to your initial thesis. You learn from real users.

You want to build a network

You see value in peer founders, advisors, and being part of a community. You contribute to others.

You're resourceful

You don't have a huge budget but you know how to move resourcefully. You get scrappy.

Any stage, any background

Idea-stage, pre-launch, or already generating revenue—all welcome. Technical or non-technical.

If you see yourself here, apply. We look for passion and commitment, not a perfect pitch deck.

Common questions

Who should apply?

Ambitious founders with a viable idea and commitment to building. Any background is fine—we provide everything you need.

What if I don't code?

No problem. We teach you the tools or connect you with technical co-founders and freelancers.

Can I apply with co-founders?

Yes, teams of 2-3 are ideal. You each pay Rs 25,000.

When's the next cohort?

We run cohorts every 8 weeks. Apply today to reserve your spot.

What happens after?

You join our alumni network with ongoing advisor access, investor introductions, and community support.